IMC Academy

Interview with Arash Dibazar - Founder of Seductive Instinct & IMC Academy


Who is Arash Dibazar?

Arash Dibazar is a man of many talents. He is a martial artist, a master pickup artist, a successful businessman, and has his own YouTube channel which you can check out by clicking here.

I’ve had the pleasure of knowing Arash for a little while. We met because I enrolled in Brazilian Jiu-Jitsu training under Sandro Batata at Sandro Batata BJJ. Arash is Batata’s first official black belt, which is a tremendous honor and privilege. He was kind enough to grant me an interview and let me pick his brain for a while.

The Interview:

I met up with Arash at a nice upscale restaurant, and he was kind enough to offer to buy me a drink or get me some food. He let me know that a couple of girls were coming and that we could do the interview casually as we all hung out. What else would you expect from one of the greatest pickup artists of our generation?

The girls came, we ordered a round of drinks and Arash turned to me and said let’s get started.

Question #1

What inspired you to become an Entrepreneur?


“I was working for a very great man, his name was Ernie Reyes Sr. and he was my master instructor in martial arts. He taught me a lot about business and professionalism. At that time I was young, I was 21, and I had met my life mentor Manu Tupou, and he taught me about life. 

When I came back from living in Los Angeles, I had a conflict with the way the martial arts academy where I worked at was teaching. It seemed like they wanted to break people down to lift them up and I knew there was a better way to do it. 

Ernie Sr. was like my dad, and he owned a big organization, so he would always come at the end of the night and talk to me and say, “Look, you’re creating a problem with the people you work with.”

I became very bold, and I was very truthful. For example, there was a guy I worked with that I didn’t like and I took him to a staff meeting and in front of everyone I said: “I don’t like you, don’t say hi to me, don’t talk to me, we work together, we’re not friends.""

"I was very angry because I saw that people were lying everywhere and I wasn’t lying anymore."

"He (Ernie Reyes Sr.) kept talking to me every night, telling me I was wrong with the way I dealt with people and it was really bothering me. One day he calls me and says “I need to talk to you privately, come to our corporate office.” And that day I thought it’s time for me to leave.

I called my mentor (Manu Tupou) and told him I’m about to leave, and he told me “Arash, you could out-create them,” which means you could do better than them, “Go and start your own.” So I quit, and I left to start my own Martial Arts Academy. I was broke for 8 and a half years, after 8 and a half years I ended making some money, and now I’m doing very well."

"It all started because of my mentor Manu Tupou and his belief in me.”


After the first question, we took a quick intermission and downed a round of tequila shots together, Don Julio Blanco, with the girls and our waitress, an adorable American blonde woman. 

After the shots, we started round #2 of the questions.


Question #2

What was the biggest hurdle you had to face as an entrepreneur and how did you get over it?



“The fact that other people didn’t believe in me was actually more important than I realized at that time because a lot of the time was spent trying to convince others, instead of just creating.

But when the motivation became real to me… For example, when my girlfriend and I Electra… couldn’t afford a burrito, I had to sit back and say “Okay, something is wrong, I’ve been in business for eight years, and I can’t afford a $1.07 burrito at El Polo Loco, I need to figure this out.”

"So what I did was go on YouTube for one month and studied all the old billionaires, Rockefeller, J.P. Morgan, Andrew Carnegie, Henry Ford & I studied everything I could find on them. I started to realize that I grew up thinking that money was evil and as long as I thought money was evil I wouldn't make it…

In about a month’s time, I realized a difference in their way of thinking and my way of thinking and the way I was brought up. I was brought up thinking that money was evil, but money was actually good. If your family goes to hospital… it’s only money that pays for it."

"One time I was in Los Angeles, and I saw a homeless man with his daughter outside…. I felt so bad and started crying. I went inside Trader Joes… and I bought him one week worth of groceries… and paid for his motel. I made a video, and I said: “If anyone walked by and prayed for this man, that wouldn’t help, the only way I could help him is because I had the money to do it.”

"I realized that money amplifies who you are. If you’re greedy, you become more greedy. If you’re generous, you become more generous."

"I couldn’t do this when I was broke, and I’m not broke anymore. Money just made me more of who I am."

"Money just makes you more of who you are and lets you express yourself freely.

                                   Arash with his girlfriend Electra

                                   Arash with his girlfriend Electra



Question #3:

So what beliefs do you have that help you become successful?



“First and foremost you have to value money. Don’t be in business if you don’t want to make money, do charity. Business is to make money.”

You have to 100% believe in your product. Don’t sell shit you don’t believe in. I believe in myself 100%; I am the product. You got to be your first own customer. Would you buy from you? If you would, someone else would, simple.”

“Expand your communication lines. If you know ten people today, know thirteen people tomorrow. Right now during this interview were literally sitting next to two girls that I didn’t know before… Every day I try to know more people, and by knowing them, it’s like networking. I’m branching out further and further into life. Now not everyone is a customer, but it doesn’t matter. It’s the act of knowing more people, so there are more potential prospects.

“I truly believe that you have to know that there’s a reason for your money. You can’t just make money. I want to specifically do things with my money that actually help others too… I want to be able to help certain people that have helped me grow up.

Like for example, my parents. I really want to buy my dad a Bentley before he dies and he’s 75, so I don’t know how much time I have left. Now he would say no, but how beautiful would it be if I could actually buy a Bentley and drive it to the house? I don’t know if I’m going do that, but it drives me to do that. These things drive me.”

We were brought up to think bad people win; I don’t believe in that. I think bad people don’t win, and if they do, it’s temporary. Good people just need to speak up.”


Question #4:

You’re a black belt in Tae-kwon-do, a black belt in Brazilian Jiu-Jitsu, a master pick up artist and a successful business owner. What makes you successful while so many other people fail and fall off?



“I met a man named Manu Tupou about 22 years ago, he was a very powerful man, he passed away a long time ago. I did an event this weekend honoring him, and I ended the event by saying…

“When I was 18 I met a man who believed in me. Even though I believed in myself, he believed in me on a different level. The fact that he believed in me made me believe in myself and the moment I believed in myself I knew there was nothing that I couldn’t do.

I’m not just a black belt; I’m the first black belt under Batata which is a person who had never given a black belt until I got it.

I’m not just a pick-up artist; I’m the greatest that ever lived. I surpassed my teachers and everybody else, and I carry them on my shoulders now, I bring them forward I give them credit all the time.

I’m not just an entrepreneur; I’m someone who owns five business whose never compromised his vision. 

I truly believe in me, and it has to do with my teacher. I thought I believed in me until a powerful man stepped up and he believed in me… I don’t know if he was lying to me or not, but the fact that someone I admired said to me “Arash, you’re a great man and you can do this,” was enough for me to do what I’m doing right now. That’s why I always give him credit because I truly believe without him I wouldn’t be where I’m at right now.”



As I asked him the last question, a beautiful blonde girl sat down at the table next to us. Arash immediately noticed this, and although he didn’t lose his focus during the interview when asking the questions, you could tell he was meticulously devising a plan to talk to her.

The minute he finished the 4th question, he immediately got up, talked to her and two minutes later she was sitting at the table with us. She brought another friend of hers, and now there were four girls at the table with Arash and I. Not a bad place to pause an interview and relax for a little while.

After we all had talked and hanged for a while, Arash nudged at me and said let’s keep it going.


Question #5

You’re a student of Batata, and just like Batata you preach “technique over strength.” How do you apply this principle outside of martial arts into other areas of your life?



“Right now we're hanging out with four beautiful girls… I don’t feel like I’m a good looking man… but my technique of conversation and attraction… that’s what I’m focusing on. I know I could get these women attracted to me, I know that they’re going to want to hang out with me again. I’m focusing on technique… strength, in this case, would be trying to look good… I do have a good physique, a beard, tattoos and piercing and some girls like that shit, but I don’t count on that."

"It’s kind of like if you’re fighting with someone and your strength helps you, you use it. So I don’t not use it if a girl is into my looks, but most girls aren’t, and I don’t think these girls are, to be honest. What I’m working on is my technique, which is my conversation, my communication, my ability to touch them in a comfortable way where it doesn’t freak them out, how to extend a warm, friendly vibe. So that would be technique."

"In business, it’s the same thing. I don’t try to force my product on someone… I have to figure out what the client really wants… They’re there, and they're interested… Obviously, they’re interested that’s why they showed up, but they’re probably going to shop around. So before they shop around, I have to figure out what they want… I have to make it so personalized so that the person feels like that the answer they're looking for I truly have. And it can’t be fake because if it’s fake then you’ll make some money but then your reputation will crash, and I think business is built on reputation."

"A lot of people have tried to upset my reputation. I have a lot of haters because of the way I act and the way I am, but because I am truthful and because my product is legit, they can’t crush me, and I think that’s beautiful thing. After a while, the fact that they can’t crush me becomes part of my reputation. “Arash is that guy who fucks haters up.” I’m that guy, fuck haters."

"So technique is figuring out psychologically, emotionally, and what it is that the person really wants and needs and providing that if you can… If not I refer people all the time… but I do know what I have, and I offer it.”


Question #6

How has the pickup artist community helped you grow as a person?



“I think that the community is a piece of shit. I have changed the community and created a new community because the old community was a bunch of haters. I’m not for pussies and not for nerds… I’m for the people who take action.

“I learned how to fight because I was bullied. I learned how to pick up women because women didn’t talk to me. I became wealthy because I was broke, so every problem I had I found the solution…”

“I applied myself to the skills of life, but the community didn’t do shit for me. But the fact now that I have a huge presence… it makes me legit in other areas because I do have a lot of fans and they will support me in whatever else I do.”

Speak your truth, don’t stop, and give it a little bit of time. They’re going to hate on you, then they’re going to say you’re fake, and all that shit, but eventually they will follow you. A long time ago in ancient times, somebody said: “give me two people who believe in me and I will rule the world.” I found two people who believe in me, and now it’s my turn to rule the world.”


Question #7

Your slogan for IMC is it’s “All in a state of mind.” What does that mean to you?



“I read a poem called “It’s all in a state of mind…” I read it, and I was like wow, that makes sense to me, and at that moment I realized that the whole world is a reflection of my mind.

So recently I had a break up that really broke my heart, and I had to really look at it and say okay, so this is a state of mind. What am I supposed to learn from this break-up? Why do I still have this weakness inside of me where a woman’s lack of understanding and a woman’s lack of commitment breaks my heart. I grew again, but it really comes down to the mind and nothing else."


We took one final last break and chatted with the girls for a while before I got to ask him the final and last question for this interview.


Question #8

If you can go back in time to when you were 18 and give yourself one piece of advice, what would it be?



“Value your mentor Manu a lot more before he dies. He’s going to give you all the secrets you need. I should have spent a lot more time with him.”

“I say I’m truly a giant, and the world will keep seeing it, but I stand on the shoulders of giants. I wouldn’t be who I am without these people (Manu Tupou, Sandro Batata, & Mystery) and that’s why I always give them so much respect.”

Value your mentor, they’ve been there, and they see something in you. When they’re gone, you’re really going to realize how important they were to you. Without them, I wouldn’t be where I’m at. I would have the same desire and the same drive, but I wouldn’t have the know-how, the experience, and guidance.”

Batata really changed my life in so many ways…  That guy showed me how to confront opposition... He gave me the guidance like if someone challenged you, go after them. Win or Lose take their hearts, take their mind, and even if you lose, the next time you fight them they’ll be less. They will remember that you weren’t afraid. Keep doing it and when you beat them, don’t beat them once, beat them until you take their fucking heart…”

“Value them (mentors), spend as much as you can around them, and never disrespect them, that’s the biggest mistake you’ll make in your life.”


                    Arash with his girlfriends Electra, Jess & Hannah

                    Arash with his girlfriends Electra, Jess & Hannah


It was fascinating to get to spend a couple of hours with Arash and get to pick his brain for a while. A lot of people say negative things about him, but if you spend time with him, you’ll realize that he’s a genuinely good person with a warm heart. He might be confident, some would even say cocky, but he has every right to be given his accomplishments in life. In spite of all this he still stays humble, and throughout the entire interview, he kept paying homage to his mentors and the people who supported him and his vision.

Check out what Arash does by clicking on any of the links below:
Seductive Instinct:
IMC Academy:
Facebook Fan Page:

I hope you enjoyed the interview! Leave me a comment below and tell me what your favorite part or your biggest takeaway was. And in the words of Arash, I’ll leave you with one last quote.

Be the Best and Fuck the Rest.” – Arash Dibazar

- Coach K